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Earn Your "2012 Recruitment Campaign" Badge : 2012 Resources Now Available!

Every good campaign starts with a good idea. Strong messages, powerful imagery, and fun scenarios are elements of the new national recruitment campaign, Badge of Honor, now available in time for use in your planning conferences.

Built upon the unique experiences that Scouts carry with them forever, Badge of Honor proves that the memorable moments associated with earning a badge, hiking a trail, or hanging out with friends are an invaluable part of the journey to being Prepared. For Life.™

Customizable resources include fliers, online banners, out-of-home advertising (such as yard signs and posters), postcards, door hangers, e-blasts and e-mail templates, bookmarks, and radio and TV PSAs. These assets and a large variety of local marketing pieces are available on the Marketing Toolbox at www.scouting.org/marketing and on Brand on Demand. All materials are available in English, Spanish, and bilingual versions.

Be on the lookout for a 2012 membership campaign packet arriving at your. These materials are aimed at helping your staff prepare for your membership growth conferences.

For more information about the new national recruitment campaign assets and other marketing resources, call the Marketing Resources Hotline at 972.580.2239, or call De Tan Nguyen, Recruitment Team leader in the Membership Impact Department, at 972.580.2394.

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